Also, you only have to type “a” into Google for it to suggest “Amazon” as a search term… Why does this happen? Most likely because searching for “Amazon” and clicking on the first result is easier and quicker than typing the entire URL (into the address bar. The keyword “Amazon” also has a high Return Rate (RR), meaning that most who perform this search tend to do so multiple times per month. Interestingly, roughly 14% of those visits come from a single search query, “Amazon,” for which there are 79.5 million monthly searches in the US. Some people click on many search results, whereas others will click on few or none.Īmazon is next on the list, with over 585.5 million estimated organic monthly visits. We’re not saying that every person in the US clicks on the same number of YouTube and Wikipedia search results every month. Just to be clear, those numbers are averages. On average, every person in the US clicks a YouTube result 2.83 times per month. Considering that the US population is ~330 million, this means that each person in the US clicks on a Wikipedia result 3.44 times per month, on average. Wikipedia is the most visited website on our list, with more than 1.1 billion estimated monthly visits from organic search. Unsurprisingly, this list is dominated by big websites that many of us know and love. Top 100 most visited websites in the US #
